In the Exhibition Road in the museum district of South Kensington in London, ten new and newer sculptures by British artist Tony Cragg may be seen during the Paralympic Games in the summer of 2012. The plan was initiated by the Cass Sculpture Foundation. "As a partner of the Cultural Olympiad, we have worked on the project for two years with the Royal Borough of Kensington and Chelsea," said entrepreneur and philanthropist Wilfred Cass, who founded the foundation in 1992.
The Foundation is dedicated to the business model of not seeking outside funding or state aid, but rather is fully funded from admission prices and events. For example, the sculpture park attracts over 18,000 visitors a year who each pay £ 10. The model works, although many may not understand that a charity may also be commercial.
Cass Sculpture Foundation
The Foundation is a nonprofit organization that works with commissions. The Foundation shares the profit on sale of a work with the artist and takes a new work on commission in exchange. To date, the foundation has taken 160 monumental works by over 120 artists on commission, which are placed in public and private collections all over the world. The Foundation has paid £ 9,000,000 to British artists to promote their careers. Approximately 20 new monumental works, primarily of contemporary British sculptors, are produced annually as part of the foundation’s commissions.
Cass Sculpture Foundation, Goodwood, West Sussex, UK
